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Why act?
Many adults feel powerless to intervene in bullying situations, therefore, bullying is often overlooked. AAB has found that many adults have been victims of psychological intimidation and therefore feel inadequate to advise.
Children who are repeatedly victimized sometimes see suicide as their only escape. 20 children are known to commit suicide each year as a result of bullying. AAB believes that this figure should be much higher.
Bullying behaviour, while on the increase, AAB believes is already one of the most underrated and enduring problems in schools today.
AAB has found that bullies lose their popularity as they get older and are eventually disliked by the majority of students. We believe that children should be made aware of this fact.
Research has shown that young children who were labeled by their peers as bullies required more support as adults from welfare and health services, had more court convictions, more alcoholism, more anti-social personality disorders and used more mental health services.
The emotional scars from bullying can last a lifetime.
The majority of bullying occurs in or close to school buildings.
Most victims are unlikely to report bullying.